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Marketing strategy
Marketing strategy : Based on first principles and data analytics

by Robert W Palmatier, Shrihari Sridhar

£51.40 £52.99 Save 3% | Paperback


This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 

1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limited

Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.

Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.

Details & Specs

Author: Robert W Palmatier Shrihari Sridhar

Publisher: Red Globe Press

Format: Paperback

ISBN: 9781137526236

Publication Date: 31/01/2017

Pages: 288

Dimensions: 234 x 177 x 16 mm

Notes: illustrations

Availability: Available, usually dispatched within 3 days

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