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The 12 powers of a marketing leader

The 12 powers of a marketing leader

: How to succeed by building customer and company value

by Thomas Barta, Patrick Barwise
16th October, 2016

£23.99 £23.99 Save 0% | Hardback


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HOW TO SUCCEED AS A MARKETING LEADER IN TODAY'S GLOBAL, DIGITAL WORLD.

What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success.

The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence.

Learn how to:

MOBILIZE YOUR BOSS:
Make an impact at the highest level and align marketing with the company's priorities.

MOBILIZE YOUR COLLEAGUES:
Inspire and motivate your colleagues to act on your ideas.

MOBILIZE YOUR TEAM:
Build and hone a winning marketing team.

MOBILIZE YOURSELF:
Focus on goals that will benefit your customer, company, and long-term career.

Warning: This is not a marketing book. It's a leadership book for marketers, using the latest research on what works--and what doesn't--in marketing's digital age. By zeroing in on the value creation zone ( V-Zone ) --the all-important overlap between your company's and customers' needs--you'll be able to help the business win in the market --and achieve your career goals.

BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.

Details & Specs

Author: Thomas Barta Patrick Barwise


Publisher: McGraw Hill


Format: Hardback


ISBN: 9781259834714


Publication Date: 16th October, 2016


Pages: 228


Dimensions: 234 x 216 x 23 mm


Notes: illustrations


Availability: Available, usually dispatched within 3 days


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