Multi-channel marketing, branding and retail design

Multi-channel marketing, branding and retail design

: New challenges and opportunities

by edited by Charles McIntyre, TC Melewar, Charles Dennis
5th December, 2016

£75.99 £75.99 Save 0% | Hardback


Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience. Charles McIntyre, Bournemouth University, Poole, UK
T. C. Melewar, Middlesex University London, London, UK
Charles Dennis, Middlesex University London, London, UK

Details & Specs

Author: Charles McIntyre T C Melewar Charles Dennis

Publisher: Emerald Publishing

Format: Hardback

ISBN: 9781786354563

Publication Date: 5th December, 2016

Pages: 259

Dimensions: 229 x 152 x 19 mm

Notes: illustrations (black and white)

Availability: Available, print on demand, usually dispatched within 7 to 10 days

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