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Doing business in the MENA region

Doing business in the MENA region

: Insights from the EFMD case writing competition

by Laoucine Kerbache, Wolfgang Amann, Nadine Burquel
20th October, 2017

£44.99 £44.99 Save 0% | Hardback


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Leadership and management education has relied too heavily on insights from North America and Europe - regions where growth has stagnated in recent years. In this book, EFMD and the top ranked business school HEC Paris have teamed up to explore and critically review key cases in leadership, management and several functional areas in the MENA region. The MENA region hosts a variety of countries with tremendous growth opportunities in both the present and future. Simultaneously, the region is highly heterogeneous. GDP, overall development and the nature of players and competition differ drastically. Based on the best submissions of the annual EFMD case competition, this book enables the reader to learn more about the success factors as well as the particularities of the region. The book is intended for all those readers interested in exploring to what extent doing business is culture-bound versus culture-free. With rich descriptions of contrasted settings, unique insights into the specific challenges and new solutions tailored to better prepare future actions, this book will be required reading for management scholars in many disciplines.

Laoucine Kerbache is the former Dean and CEO of HEC Paris in Qatar. He is a professor of operations and supply chain management and has been teaching, conducting research, and consulting in operations management, logistics, and quantitative methods for more than 30 years.




Wolfgang Amann is the Academic Director of custom and degree programs at HEC Paris' Middle Eastern campus in Qatar and a professor of strategy and leadership. He has written more than 100 cases for executive education, and heads the jury for the MENA track of the EFMD Case Writing Competition.




Nadine Burquel is Director of Business Schools Services at the European Foundation for Management Development (EFMD). She directs the wide portfolio of EFMD's case competitions, advisory seminars, large conferences, and EFMD leadership programs.

Details & Specs

Author: Laoucine Kerbache Wolfgang Amann Nadine Burquel


Publisher: Emerald Publishing


Format: Hardback


ISBN: 9781786358219


Publication Date: 20th October, 2017


Pages: 191


Dimensions: 229 x 152 x 17 mm


Availability: Available, usually dispatched within 3 days


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