Products In Sales & marketing management (Total Products 36, Showing: 1 -> 20)
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Whatever your ambitions, ideas and challenges, this book will revolutionize the way you live, think and work today, and tomorrow.Pirates didn't just b...
LEARN HOW TO GET MORE IN EVERY SITUATION FROM THE WORLD'S LEADING NEGOTIATORWe're always negotiating. Whether making a business deal, talking to frien...
Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them. Erv Shames, C...
Since this classic book was first published in 2003, sustainability has increasingly become mainstream business for leading corporations, whilst the t...
DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017Content, in all its forms, is the single most critical element of any marketing campaign. Finding a s...
The NEW Rulebook for Entrepreneurial SuccessWhat's the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today's mos...
Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful ...
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on comp...
Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global tho...
Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice. It involves taking a str...
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with t...
You can sell anything you want and targets are always achievable - Brilliant Selling will show you how. Whether you're new to selling or want to take yourself to the next level, this bestelling, and definitive guide will show you how to instantly improve your sales performance.
Conversion rate optimization (CRO) is a complex field and one that is rapidly evolving. It's about understanding people and their behaviour, not simpl...
Winner of the Silver Axiom Business Book Award in the category of Sustainability.
Headwinds of Opportunity goes beyond philosophical and academi...
Winner of a 2009 Shingo Research and Professional Publication Prize. Notably flexible and brief, the A3 report has proven to be a key tool In Toyota's...
Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsor...
B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to-business real...
Business frameworks sit at the heart of every successful business. They add structure and clarity to business problems and can help practitioners over...
Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to r...
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury brandin...