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Sales & marketing management

Products In Sales & marketing management (Total Products 41, Showing: 1 -> 20)
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Content Inc
Our Price: £19.99
The NEW Rulebook for Entrepreneurial SuccessWhat's the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today's mos...
Be more pirate, or, How to take on the world and win
Our Price: £9.69
Whatever your ambitions, ideas and challenges, this book will revolutionize the way you live, think and work today, and tomorrow.Pirates didn't just b...

Key marketing metrics
Our Price: £29.09
Marketers know that they must use metrics.  The key--which this book addresses superbly--is which metrics to use and how to use them. Erv Shames, C...
Content - the atomic particle of marketing
Our Price: £19.39
DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017Content, in all its forms, is the single most critical element of any marketing campaign. Finding a s...

Organizational change for corporate sustainability
Our Price: £45.58
Since this classic book was first published in 2003, sustainability has increasingly become mainstream business for leading corporations, whilst the t...
The luxury strategy
Our Price: £34.99
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury brandin...

Stand out marketing
Our Price: £29.09
How do we get customers to choose us over our competitors? In a crowded market it's imperative to demonstrate that you understand what your customers...
Strategic marketing planning
Our Price: £45.58
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a ...

International marketing
Our Price: £53.99
Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to r...
Sustainability accounting and accountability
Our Price: £57.99
The management and balancing of social, environmental and economic sustainability is one of the most complex and urgent challenges facing both private...

The marketing planning process
Our Price: £33.94
Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful ...
Marketing management
Our Price: £62.99
For undergraduate and graduate courses in marketing management.   The gold standard for today's marketing management Stay on the cutting-edge with t...

Marketing strategy & competitive positioning
Our Price: £51.40
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on comp...
The definitive guide to strategic content marketing
Our Price: £19.39
Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global tho...

A practitioner's guide to account-based marketing
Our Price: £29.09
Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice. It involves taking a str...
B2B marketing strategy
Our Price: £19.99
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and ...

Headwinds of opportunity
Our Price: £29.09
Winner of the Silver Axiom Business Book Award in the category of Sustainability. Headwinds of Opportunity goes beyond philosophical and academi...
Understanding A3 thinking
Our Price: £40.73
Winner of a 2009 Shingo Research and Professional Publication Prize. Notably flexible and brief, the A3 report has proven to be a key tool In Toyota's...

Brilliant selling
Our Price: £12.60

You can sell anything you want and targets are always achievable - Brilliant Selling will show you how. Whether you're new to selling or want to take yourself to the next level, this bestelling, and definitive guide will show you how to instantly improve your sales performance.

E-commerce website optimization
Our Price: £19.39
Conversion rate optimization (CRO) is a complex field and one that is rapidly evolving. It's about understanding people and their behaviour, not simpl...

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