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Sales & marketing

Sections In Sales & marketing

Products In Sales & marketing (Total Products 191, Showing: 1 -> 20)
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Unconscious branding
Our Price: £10.99
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly throu...
The reputation book
Our Price: £9.99
We are witnessing the new age of empowered customers, armed with online reviews, five-star ratings, and social media. Never has it been more important...

Our Price: £14.99
In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth'Anyone trying to ...
Getting more
Our Price: £9.99
LEARN HOW TO GET MORE IN EVERY SITUATION FROM THE WORLD'S LEADING NEGOTIATORWe're always negotiating. Whether making a business deal, talking to frien...

Measuring and improving social impacts
Our Price: £29.99
Identifying, measuring and improving social impact is a significant challenge for corporate and private foundations, charities, NGOs and corporations....
Our Price: £19.99
One of the symptoms of an approaching nervous breakdown is the belief that one's work is terribly important. - Bertrand Russell Work is one of the m...

Key marketing metrics
Our Price: £29.99
Marketers know that they must use metrics.  The key--which this book addresses superbly--is which metrics to use and how to use them. Erv Shames, C...
The elegant pitch
Our Price: £11.99
We're sorry but your recommendation wasn't approved. We've all heard those words; it's a sentence that swallows your hopes and crushes your confid...

Destination brands
Our Price: £44.99
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to diff...
Marketing communications
Our Price: £42.99
How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury's gorilla drumm...

Services marketing
Our Price: £50.00
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Chr...
Our Price: £22.99
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of you...

Measuring customer experience
Our Price: £32.99
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global...
Boone & Kurtz contemporary marketing
Our Price: £70.99
CONTEMPORARY MARKETING, 16E, International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. Th...

Our Price: £70.99
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014, International Edition combines a thorough overview of...
Time for solutions!
Our Price: £32.99
Time for Solutions! Overcoming Gender-related Career Barriers shares the who, what and how to reduce gender inequalities in the workplace. Clearly the...

Advertising and promotions
Our Price: £72.99
Semenik/Allen/O'Guinn's ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, International Edition places the reader in the midst of today's ...
The reputation game
Our Price: £18.99
It's a game you're already playing, whether you like it or not. You can choose to ignore it and remain at the mercy of what others say about you, or y...

Multi-channel marketing, branding and retail design
Our Price: £67.99
Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast...
Consumer culture theory
Our Price: £36.99
Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the comp...

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