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Products In Advertising (Total Products 50, Showing: 1 -> 20)
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Unconscious branding
Our Price: £10.99
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly throu...
The copy book
Our Price: £15.00
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a b...

The anatomy of humbug
Our Price: £17.99
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emoti...
The A to Z of careers and jobs
Our Price: £19.99
From accountant to zoologist, this new edition of The A-Z of Careers & Jobs offers detailed insights into more than 300 career areas in the UK. Fo...

Key marketing metrics
Our Price: £29.99
Marketers know that they must use metrics.  The key--which this book addresses superbly--is which metrics to use and how to use them. Erv Shames, C...
All-American ads. 90s
Our Price: £30.00
From the Los Angeles riots to the Columbine High School massacre, Americans witnessed events and purchased items that reflected the best and worst of ...

Advertising & promotion
Our Price: £46.99
Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and i...
Agile strategy
Our Price: £19.99
Agile Strategy is a practical guide for managers responsible for setting the strategic direction of their organisations in increasingly dynamic market...

Meet with impact
Our Price: £16.99
Meet With Impact gives you 40 exciting, engaging and easy visual tools to help make your meetings more productive and useful. Stuck in the same old sl...
Worlds of wonder
Our Price: £35.00
This book is about immersive experience design, the art of creating spaces that tell a story. lt's the result of 25 years of work by one of Europe's f...

Famous brand names and their origins
Our Price: £14.99
Many brands, including Marks & Spencer, Heinz and Kelloggs, were named after their founders whilst others have quirkier origins - did you know tha...
20th century classic cars
Our Price: £15.00
Time-travel through the Automobile Age with a collection that puts you in the driver's seat. 20th Century Classic Cars offers a lush visual history of...

Art direction
Our Price: £23.99
Basics Advertising: Art Direction is a comprehensive guide to the role of the art director. It examines the key techniques, approaches and secrets inv...
Creative superpowers
Our Price: £20.00
'Every business leader should read it immediately' Emma Gannon, author of The Multi-Hyphen Method'A book that made my brain fizz' Bruce Daisley, VP EM...

20th century fashion
Our Price: £15.00
The 20th century saw fashion evolve from an exclusive Parisian salon business catering for the wealthy elite into a global industry employing millions...
Mobile marketing in a week
Our Price: £8.99
Understand mobile marketing fast, without cutting cornersAn understanding of mobile marketing is essential for anyone who wants to reach the growing m...

Marketing communications
Our Price: £39.99
Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsor...
Impressive advertising
Our Price: £0.00
A successful advertising campaign needs to stand out amid hundreds of other images people encounter as they go through their day. To do that, campaign...

Accounting for non-accountants
Our Price: £19.99
Accounting for Non-Accountants provides the perfect introduction to the basics of accounting and finance. Designed for non-specialists with little or ...
The elements of graphic design
Our Price: £22.00
The now classic design book has been revised and expanded to feature a new dimension of counterintuitive ideas for thinking about graphic design relat...

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