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Market research

Products In Market research (Total Products 33, Showing: 1 -> 20)
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Unconscious branding
Our Price: £10.99
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly throu...
Leading global innovation
Our Price: £24.99
Responding to the need for organizations to improve global strategic planning and execution, this book presents a framework for effectively conceiving...

Key marketing metrics
Our Price: £29.99
Marketers know that they must use metrics.  The key--which this book addresses superbly--is which metrics to use and how to use them. Erv Shames, C...
Measuring customer experience
Our Price: £32.99
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global...

The handbook of global outsourcing and offshoring
Our Price: £44.99
Now in its third edition, this is the only outsourcing and offshoring book to offer a broad but coherent guide to the strategy, operations and managem...
Marketing strategy
Our Price: £50.99
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers ...

Strategic retail management
Our Price: £54.99
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their imple...
Luxury online
Our Price: £44.99
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a mean...

How to research trends
Our Price: £29.99
Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives...
The trend management toolkit
Our Price: £34.99
In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents ...

Confessions of the pricing man
Our Price: £24.99
The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and custo...
Marketing communications
Our Price: £39.99
Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsor...

Netnography
Our Price: £30.99
Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, ...
Entrepreneurial marketing
Our Price: £47.99
Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneur...

Lifestyle brands
Our Price: £49.99
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are ...
Introductory time series with R
Our Price: £44.99
This book gives you a step-by-step introduction to analysing time series using the open source software R. Each time series model is motivated with pr...

Identity-based brand management
Our Price: £39.99
This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand id...
Global brand strategy
Our Price: £32.99
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techni...

A brain for business-- a brain for life
Our Price: £29.99
Behaviour change is hard, but O'Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and org...
Marketing
Our Price: £50.99
Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlli...

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