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Market research

Products In Market research (Total Products 34, Showing: 1 -> 20)
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Unconscious branding
Our Price: £10.66
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly throu...
Leading global innovation
Our Price: £24.24
Responding to the need for organizations to improve global strategic planning and execution, this book presents a framework for effectively conceiving...

Key marketing metrics
Our Price: £29.09
Marketers know that they must use metrics.  The key--which this book addresses superbly--is which metrics to use and how to use them. Erv Shames, C...
Measuring customer experience
Our Price: £32.00
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global...

Marketing strategy
Our Price: £52.99
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers ...
The handbook of global outsourcing and offshoring
Our Price: £43.64
Now in its third edition, this is the only outsourcing and offshoring book to offer a broad but coherent guide to the strategy, operations and managem...

Strategic retail management
Our Price: £53.34
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their imple...
Luxury online
Our Price: £43.64
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a mean...

How to research trends
Our Price: £29.09
Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives...
The trend management toolkit
Our Price: £33.94
In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents ...

Applied behavior analysis
Our Price: £40.73
Appropriate for all upper-level courses in basic principles, applications, and behavioural research methods. This text provides an accurate, compreh...
Confessions of the pricing man
Our Price: £24.24
The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and custo...

Marketing communications
Our Price: £38.79
Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsor...
Netnography
Our Price: £30.06
Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, ...

Introductory time series with R
Our Price: £43.64
This book gives you a step-by-step introduction to analysing time series using the open source software R. Each time series model is motivated with pr...
Lifestyle brands
Our Price: £48.49
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are ...

Customer insight strategies
Our Price: £19.39
In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. Customer Insight Strategies ou...
The art of the pitch
Our Price: £18.42
Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop pers...

Identity-based brand management
Our Price: £38.79
This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand id...
Global brand strategy
Our Price: £32.00
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techni...

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