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Public relations

Products In Public relations (Total Products 28, Showing: 1 -> 20)
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Key marketing metrics
Our Price: £29.99
Marketers know that they must use metrics.  The key--which this book addresses superbly--is which metrics to use and how to use them. Erv Shames, C...
The reputation game
Our Price: £18.99
It's a game you're already playing, whether you like it or not. You can choose to ignore it and remain at the mercy of what others say about you, or y...

This is service design thinking
Our Price: £29.99
This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and ...
The reputation game
Our Price: £10.99
It's a game you're already playing, whether you like it or not. You can choose to ignore it and remain at the mercy of what others say about you, or y...

PR and communication in local government and public services
Our Price: £29.99
In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their...
The public relations strategic toolkit
Our Price: £33.99
The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on ...

Truth
Our Price: £9.99
_________________'Macdonald zeros in on the slipperiness of factuality, offering an array of case studies from the worlds of history, commerce and - o...
Sex, money, happiness and death
Our Price: £54.99
The four main tenets of life are explored in this unique new book that examines the issues that touch each executive, or for that matter, people in ge...

Language in business, language at work
Our Price: £30.99
Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to...
Corporate communication
Our Price: £41.99
Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the...

Crisis ready
Our Price: £19.99
How many splashy scandals and crisis situations have befallen companies and public figures in the past week alone? How did the organizations and peopl...
Effective crisis communication
Our Price: £55.00
In this fully updated Third Edition, three of today's most respected crisis/risk communication scholars provide the latest theory, practice, and innov...

Lifestyle brands
Our Price: £49.99
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are ...
Exploring public relations
Our Price: £46.99
This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. ...

Mastering business for strategic communicators
Our Price: £26.99
The most successful communication professionals are no longer just communication experts-they are masters of business. To serve as trusted advisors to...
Badass
Our Price: £27.99
Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried ...

Corporate communication
Our Price: £43.99
The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been full...
Ongoing crisis communication
Our Price: £66.00
W. Timothy Coombs explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in ...

Public relations campaigns
Our Price: £77.00
Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that...
The art of the pitch
Our Price: £18.99
Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop pers...

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